Two of Northern Europe’s most popular electronic dance music (EDM) events will introduce a new festival each this year. Summerburst, promoted in Sweden by majority-Live Nation-owned Stureplansgruppen Live, currently hosts events in Gothenburg and Stockholm but will add a third festival – Summerburst Baltic, headlined by David Guetta and Norwegian DJ/producer Kygo – in Vingis…
Experience commerce technology platform Easol has announced partnerships with a raft of leading festivals.
Easol will be the official booking platform partner for Afro Nation Portugal & Ghana, along with the UK’s Secret Garden Party and El Dorado.
The company, which launched a new financing solution for festival organisers in the autumn, says clients will be able to manage many aspects of their business on one platform – from setting their own booking fees to owning data – with complete end-to-end control of their brand, customer journey and finances.
“We’re super-proud to be partnering with these amazing festivals and feel honoured to be a part of their journey,” says Easol CEO Ben Simpson. “My co-founder Lisa and I started Easol to build a ‘creator-first’ alternative to traditional ticketing and third party booking platforms, that empowers rather than limits experience businesses and along with our team we are excited to support our new partners towards success in 2023 and beyond.”
“Having complete control and access to all elements of the festival organisation will be critical”
Suzi Sendama, head of commercial at Secret Garden Party, says: “When it comes to organising Secret Garden Party each year, we need a technology solution that is intuitive and easy to use so we can easily update our website with new information, add things to it as our festival grows and develops. We haven’t been able to do this with any other solution or partner except Easol.
“Having complete control and access to all elements of the festival organisation will also be critical, including control over our finances.”
Easol unveiled the full capabilities of its all-in-one toolkit to power festival organisers at its Festivals Showcase event streamed in September.
“Being able to upsell everything on one booking journey where everything is all working in-sync, with our own branding, will only help us sell more whilst providing a much better booking experience for our customers too,” adds Luke Wolfman, co-founder of El Dorado.
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