Ambassador Theatre Group’s (ATG) recently opened Swansea Arena will stage its first major music concert this weekend when it hosts Royal Blood.
The 3,500-cap venue – the UK’s newest arena – officially launched on 15 March with a show by comedian John Bishop, while test events featuring local bands were held ahead of its opening.
Royal Blood perform tomorrow (19 March), with other acts in the coming months set to include Alice Cooper + The Cult, Elvis Costello, Corey Taylor, The Australian Pink Floyd, Kaiser Chiefs, Level 42, Will Young and Squeeze.
“The official opening of Copr Bay phase one is delivering on our promise to the people of Swansea,” says Swansea Council leader Rob Stewart. “We’ve delivered this scheme during a pandemic, so everyone involved deserves enormous credit – from council staff and funding partners to our contractors and Ambassador Theatre Group, who will operate the arena on our behalf and bring world class entertainment to Swansea.”
The indoor venue marks the first arena-sized project for ATG
The indoor venue marks the first arena-sized project for ATG, best known as an operator of London West End theatres. The company, which is majority owned by Providence Equity Partners, and received an injection of funding from Australia’s TEG. portfolio, also runs the 3,000-cap Stockton Globe, which reopened last September following a £28 million restoration.
ATG veteran Lisa Mart was appointed Swansea Arena’s general manager last year. The new arena is part of the £135m Copr Bay urban regeneration project in Wales’ second-largest city and is part-funded by the £1.3 billion Swansea Bay City Deal – an investment in nine major programmes and projects across the Swansea Bay City Region.
Swansea’s 20,000-cap Singleton Park will welcome outdoor gigs by Gerry Cinnamon, Nile Rodgers + Chic, Anne-Marie and Paul Weller this June and July.
Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.