Some of Europe’s biggest festivals have sold out within half an hour, regardless of significant ticket price increases.
Live Nation-backed Mojo Concerts says Lowlands (aka A Campingflight to Lowlands Paradise) sold out in less than 15 minutes, despite ticket prices increasing from €255 to €300.
The 2023 edition of the Dutch festival will see acts including Billie Eilish, Florence + the Machine and Charlotte de Witte return to Walibi Holland between 18–20 August.
Discussing the ticket price increase on the festival’s own podcast LLowcast, director Eric van Eerdenburg said: “Inflation has hit us hard. It is not in our interest to have an expensive ticket. It is in our interest to have a ticket that is as cheap as possible, because then it is easier to sell your tickets. But it’s no different.
“All refugee shelters are full of stuff from the festival industry, everything is becoming much more expensive and harder to get. People who work for us have all submitted their salary demands and we must also comply with them. It’s a tough cookie to swallow, but we’re going to deliver something good for it.”
This year the 55,000-capacity festival is going mobile-only, with ticketholders allowed to resell on Ticketmaster only.
Tomorrowland has sold all 400,000 tickets, with the first 50% (reserved for Belgium fans) selling out in 20 minutes
Lowlands sister festival Down the Rabbit Hole – which also experienced a significant price increase due to inflation and higher costs – also sold out faster than ever.
Elsewhere, Tomorrowland has sold all 400,000 tickets, with the first 50% (reserved for Belgium fans) selling out in 20 minutes.
This year the festival will return to its two-weekend format, taking place in Boom, Antwerp, from 21 to 23 and 28 to 30 July.
More than 600 DJs will perform across 14 different stages including Afrojack, Amelie Lens, Armin van Buuren, Lost Frequencies, Netsky, Paul Kalkbrenner, Steve Aoki, Tiësto and Yves Deruyter.
Last year, the festival took place over three weekends to “cushion the financial hangover” of six cancelled festivals in 2020 and 2021.
Lowlands and Tomorrowland’s speedy sellouts come after the UK’s Glastonbury festival sold out in just over an hour, despite a 26% price increase for the 2023 edition.
The Glastonbury onsale failed to beat 2019’s record of just 34 minutes due to a “technical problem”, as organisers reported “incredible demand” for the 135,000 weekend tickets. Coach packages sold out in just 22 minutes.
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