“We are confident that virtual reality and immersive content around live music can deepen an artist’s relationship with fans and expand their audience,” said Kevin Chernett EVP, Global Partnerships & Content Distribution at Live Nation. “Our content series with Hulu lets anyone transcend into an immersive world and feel like…
Live Nation and the Royal Albert Hall have teamed up to launch new Country and Americana festival, Highways.
The London venue has confirmed acts such as Kip Moore, Morgan Wade, Jackson Dean and Stephen Wilson Jr for the inaugural festival on Saturday 20 May 2023.
Performances will be held in the main auditorium in addition to curated showcases speckled across adorning rooms.
“I am thrilled to bring to life this incredible festival alongside our partners at the Royal Albert Hall,” says Live Nation’s VP touring, Anna Sophie-Mertens. “It is every artist’s dream to play this legendary venue; and delivering such an unforgettable occasion for the Country and Americana community has been a longstanding dream of mine.”
Tickets go on sale this Friday (9 December), with further musical performances and offerings at Highways to be announced soon.
“We’re particularly pleased to be able to build on the long-running history of country music at the Hall in this way – as these genres continue to grow from strength to strength in the UK”
“We’re delighted to be building a completely new Country and Americana event with our long-standing partners at Live Nation,” adds Matthew Todd, head of programming and engagement at the Royal Albert Hall. “Our 152-year old auditorium will provide a backdrop unlike anywhere else for some brilliant acts, and we’re particularly pleased to be able to build on the long-running history of country music at the Hall in this way – as these genres continue to grow from strength to strength in the UK.”
The Hall has a long history of promoting country music and Americana in the UK, including shows by Johnny Cash, Bruce Springsteen, Bob Dylan, Willie Nelson, John Denver, Kacey Musgraves and the UK debut of Creedence Clearwater Revival in 1970.
Other notable moments of American history at the venue have included addresses by five Presidents from Taft to Clinton, UK v US basketball tournaments during the war, The Beatles attending a Bob Dylan concert, Pink Floyd opening for Jimi Hendrix, and appearances by the likes of Ella Fitzgerald, Frank Sinatra, Jay Z, and Diana Ross.
Elsewhere, the Country to Country (C2C) festival has added Morgan Evans to its main stage lineup for 2023. The Australian singer/songwriter joins previously announced headliners Zac Brown Band, Thomas Rhett and Lady A on the bill.
C2C’s 10-year celebration will take place at The O2 in London, Dublin’s 3Arena and Glasgow’s OVO Hydro from 10-12 March.
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