Live Nation has extended its partnership with American subscription streaming service Hulu, after a successful turn as the official streaming destination of Lollapalooza in 2021.
Under the new deal, Hulu will become the official streaming platform for C3 Presents’ largest festivals – Bonnaroo, Lollapalooza and Austin City Limits – throughout 2022 and 2023.
For all three festivals, select performances will be livestreamed exclusively to Hulu SVOD (subscription video on demand) subscribers at no additional cost. Additional special footage and behind-the-scenes looks will also be available.
Two streaming channels will be made available for performances taking place between Friday and Sunday at each of the festivals. For Bonnaroo and Lollapalooza, only one streaming channel will be available on the Thursday of each event.
The deal marks the first time a streaming platform has had streaming rights to all three of the iconic festivals.
“The demand for live music is at an all-time high and the live experience has never been more connected to digital”
“Hulu and Live Nation are both committed to delivering exceptional entertainment to fans, so we are thrilled to be collaborating with them, again, as we expand our offering to include these three legendary festivals,” says Hulu president Joe Early. “Each event is unique, but all three bring people together for incredible music, artistry, and experiences, which we are fortunate to be able to share with Hulu subscribers.”
Charlie Walker of C3 Presents adds: “The demand for live music is at an all-time high and the live experience has never been more connected to digital. By expanding our partnership with Hulu, even more fans will be able to tune into each of these incredible festival experiences in real-time and enjoy live performances from their favourite artists with the fans on-site.”
Bonnaroo is set to take place 16–19 June as it returns to the farm in Manchester, Tennesse for the first time since 2019, with Lollapalooza slated for 28–31 July and Austin City Limits will return for two weekends from 7–9 and 14–16 October.
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