Ticket sales for many festivals in Denmark this summer are on a par with pre-Covid levels, according to promoters.
Events including Roskilde Festival, Smukfest and Copenhell are already sold out, with a number of others reporting near sell-outs.
Dansk Live adds that ticket sales are also booming at Northside and Tinderbox, with both on course to break their previous records.
“In terms of sales, both festivals are going great,” says Pernille Høll, head of marketing at Down the Drain, which runs the two festivals. “Northside gets its second or best year in history. Tinderbox gets its best.”
“It is extremely nice to see that the audience is once again looking for the community around live music”
Elsewhere, Jelling Music Festival is also on track for an impressive comeback.
“We can clearly see that people are really looking forward to getting on the grass again,” says co-founder and manager Lars Charlie Mortensen. “We see this clearly in ticket sales. People buy all kinds of tickets at the moment – both day tickets and for the whole festival, and we expect to get a full house.”
Dansk Live’s head of secretariat Esben Marcher is delighted with how the market is rebounding.
“We can only interpret the high sales figures as meaning that the audience still loves live music,” he says. “After some hard years for all live organisers, it is extremely nice to see that the audience is once again looking for the community around live music.”
“It is unfortunately no surprise that the younger target groups are not yet fully involved”
While Nibe Festival manager Peter Møller Madsen reports similarly strong sales, he observes that teenagers have been slower to buy tickets than in the pre-pandemic era – a trend he attributes to the two-year break.
“They have not inherited the tradition,” he says. “However, we believe that they will probably come, so we are very confident.”
Marcher adds: “Although overall ticket sales at the Danish festivals are doing well, it is unfortunately no surprise that the younger target groups are not yet fully involved. We have been without the great festival experiences for two years, and thus there are two new vintages who have not yet been to a festival, and thus may not be so eager to get tickets. However, that trend will hopefully improve over time.”
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