Live Nation and Leutgeb Entertainment Group are hoping to establish a new 60,000-cap concert venue in Austria with two huge events this summer.
The promoters are teaming up to stage Rolling Loud Europe – 2024’s only European edition of the hip-hop festival franchise – at Racino open-air venue in Ebreichsdorf, Vienna from 5-7 July, marking the brand’s debut in the country.
Rolling Loud Europe will be headlined by Nicki Minaj, Playboi Carti and Travis Scott, with other acts to include Ice Spice, Offset, Shirin David, Gunna, Lil Tjay, Don Toliver and NLE Choppa, among others. Remaining weekend tickets cost €259.
The same venue will also host the one-day Racino Rocks, starring Metallica, backed by a supporting bill including Five Finger Death Punch, Ice Nine Kills and Mammoth WVH. General sale tickets cost €149.00 to €223.70. Punters also have the option of arriving onsite a day early for €25.
Speaking at a press conference, Live Nation’s Marek Lieberberg, André Lieberberg and Matthias Rotermund, and Austrian promoter Klaus Leutgeb declared that both events are expected to welcome 60,000 fans per day.
“We are extremely satisfied with the response,” said Live Nation GSA head Marek Lieberberg, as per Vorarlberg Online and oeticket.
Lieberberg said he was “very happy and proud” that Leutgeb had secured a year-round contract for the location, which he described as “one of the most beautiful festival grounds in Europe… embedded in nature, close to the metropolis of Vienna”, after a decade of working with Racino.
Moving forward, the promoters plan to organise smaller 5,000 to 10,000-cap events at the Racino each year, as well as larger concerts
“We are here to stay,” he added. “We are putting the metropolis of Vienna and its charisma at the centre. The visitors come from Vienna, will go back there and spend the night there.”
André Lieberberg noted that 50% of the visitors to Rolling Loud Europe will come from Austria along with a significant from southern Germany, while almost 1,000 tickets have been sold in the US so far.
Moving forward, the promoters plan to organise smaller 5,000 to 10,000-cap events at the Racino each year, as well as larger concerts for up to 60,000 attendees.
Launched in 2015, the Miami-hailing Rolling Loud has also run events in Los Angeles, New York, Detroit, Sydney, Toronto, and is also plotting a debut event in Thailand for November this year. In Europe, most recently Rolling Loud has been staged in the Dutch city of Rotterdam, Portimão on Portugal’s Algarve and Munich, Germany.
Marek Lieberberg also played down reports that Rolling Loud’s 2023 German launch had been married by crowd trouble. Nine security staff were reportedly pelted by bottles and stones by festivalgoers on the event’s first day, as police described a “remarkably aggressive” mood among the audience.
“You should classify it,” Lieberberg told local media. “No people were hurt, no containers burned.”
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