Goldenvoice, one of the largest promoters in the world, has announced a brand new alt-country festival for Los Angeles.
Palomino Festival will debut on 9 July at Brookside at the Rose Bowl in Pasadena, featuring some of the biggest names in country, folk, bluegrass, and pop.
Kacey Musgraves, Willie Nelson & Family, Jason Isbell and the 400 Unit, and the Old Crow Medicine Show are among the acts slated to perform at the one-day event.
Other artists announced for the inaugural event include Orville Peck, Valerie June, Paul Cauthen, Charley Crockett, Nikki Lane, Morgan Wade, Sierra Ferrell, Low Cut Connie, Langhorne Slim, Sierra Hull, Jamnie Wyatt, Ian Noe Loga Ledger, Amythyst Kiah, and special guests The Compton Cowboys.
AEG-backed Goldenvoice has already built a dedicated audience of US-based country music fans via its Stagecoach Country Music Festival.
“It has been a dream to do a festival taking a modern, fresh approach to today’s alt-country music”
“It has been a dream for as long as I can remember to do a festival taking a modern, fresh approach to today’s alt-country music. Artists in the space have been pushing boundaries, creating sounds that are brand new,” says Goldenvoice talent buyer Stacy Vee, who also oversees the bookings for the company’s Stagecoach festival.
“I wanted to fan these flames and celebrate this changing culture. We at Goldenvoice love doing things ‘our own way,’ and there are a lot of artists out there right now doing the same thing. We came together to celebrate carving your own path: this is Palomino.”
In the US, Goldenvoice produces several festivals, most notably Coachella, as well as operating 14 mid-sized venues and promoting over 1,800 shows per year.
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